Review live posts and accepted placements weekly so the next batch is based on evidence, not urgency.
One review each week. Keep the one or two route-angle pairs that show useful evidence, then change only one variable in the next batch.
Carry forward only the strongest one or two route-angle pairs until they stop producing useful signal.
Change the hook, audience, timing, or route separately so the result is readable.
Paid reach stays held until account-side proof clears and organic evidence shows a route worth testing.
Separate publication from performance
| Signal | Where to look | Evidence | Decision |
|---|---|---|---|
| Live placement | Post or reply URL | Owned Page post, allowed public comment, accepted link, or referral URL | Keep only if it stayed visible and matched the destination rules. |
| First-hour signal | Platform insight or visible thread | Reach if visible, link clicks if visible, source questions, saves/shares, useful replies | Mark winner only with clicks, useful replies, saves/shares, or accepted referrals. |
| Next-day site signal | Traffic Pulse or Analytics | Route views, referrer, returning visits, second page, or engaged-session evidence | Treat no measurable visit as a rewrite or audience-change signal. |
| Route fit | Landing page used | Exact Ledger route, reader question answered, caveat preserved, no overclaiming | Swap route if questions show a better answer page exists. |
| Next batch | Seven-day decision | Repeat, rewrite, pause, pitch, referral ask, or moderator ask | Choose one next move and log it before starting volume. |
Do less, but repeat the right things
No signal, no repeat
A live URL alone proves publication, not performance. Repeat only after clicks, useful replies, saves/shares, accepted links, referrals, returning visits, or search signals appear.
Keep it source-first
Choose the next route by reader need: source path, big-finds summary, name caveat, case context, follow path, or methodology.
Do not flood
One winning angle can be adapted for a different audience, but repeated paste-style posting is not a growth plan and should be paused.
No political targeting
Do not select or approach people because of inferred politics, voting preference, private group membership, or personal traits.
Paid tests remain held
Do not boost or run ads until Meta account, billing cap, authorization, creative preview, and attribution receipts are all recorded.
A review is useful only when the evidence is attached.
Paste one line per live placement. Leave private or unavailable insight blank instead of estimating. Use this log before choosing the next Daily Share Pack, Reach Queue, or Partner Link Kit action.
Copy signal review log
Week | live URL | Ledger route | angle | first-hour signal | next-day traffic | replies/referrals | decision | next action